If you’ve been keeping tabs on the fashion world since Donald Trump’s election, then you will have noticed that the industry has taken quite the political turn. Major retailers like Nordstrom, Neiman Marcus) and Burlington Coat Factory are distancing themselves from the Trumps, designers are making political statements at NYFW, and now, renowned denim brand, Diesel, is launching a fashion campaign titled “Make Love Not Walls.”
The name says it all: it’s a poignant reproach to Trump’s intended border wall between the U.S. and Mexico. According to the Huffington Post, the brand even released a statement saying that the ad comes during “a crucial historical moment, where hate, walls and fear seem to prevail.”
The campaign includes vibrant, rainbow-laden photos and a pride-centric video, directed by the legendary David LaChapelle. It features several transgender and queer models, including RuPaul’s Drag Race winner Raja, Laith Ashley, ballet dancer Sergei Polunin and Octavia Hamlett. While it certainly hits on all the dark aspects of Trump’s hateful rhetoric, the final product is anything-but. The video, for instance, shows the models dancing, kissing, and busting through a heart-shaped hole in a medal wall. To top it off, the clip ends with two men getting married, while the rest of the cast throws colorful flowers around them in celebration.
Diesel’s artistic director Nicola Formichetti said in a release: “At Diesel, we have a strong position against hate and more than ever we want the world to know that. Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.” We couldn’t have said it better ourselves. We need these messages of unity and love now more than ever, and hope to see even more of it coming from the fashion industry in the future. Catch the spirited clip below.
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