For many, the mere thought of a video game reminding grown folks not to touch other grown folks’ hair might seem a bit…excessive. But for those who actually experience unsolicited petting and grabbing of their carefully coiffed crown on a regular basis, it’s an ongoing reminder of our “otherness.” Also, hello communicable diseases because WHERE have your hands been?

For many women of color, particularly black women, the hair reach is but one of many items on the list of the microaggressions we face both inside and outside of our communities. Believe me, we get that our hair is magical and a wonder to behold, but we take pride in it and some of us spend a lot of time and money getting it to look the way it does. Don’t come reaching unless you also plan on sliding some coin over for a new hair appointment. Also, this ain’t a petting zoo.

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Despite the numerous calls to keep one’s hands to one’s self through song, online discussion, and even public demonstrations, the message still seems lost on some folks. So Wieden+Kennedy art director Momo Pixel created Hair Nah!, a provocative travel game created to address the issue of people reaching for and touching black women’s hair without permission. As an ’80s baby, the graphics of Hair Nah! make me reminisce back to a time where blowing into a game cartridge was an actual tech work-around. If you’re wondering why the throwback nature of the game, Pixel tells Allure, “I’m an 8-bit designer. Pixel is my last name. Pixel is my life. I make pixel accessories. If you go on my Facebook, if you go on my Instagram, I’m pixels. This game is just my personality. ”