With her 92.3 million following on Instagram alone, Kim Kardashian could give a master class in how to excel at social media. If that class did exist, it would surely include the art of the tease. The reality-TV-star-turned-business-mogul is an expert at leaving just enough breadcrumbs for her following to figure out what exactly she’s up to. Only, her latest tease has her fans spinning in several different directions.
In a recent Snapchat story, famed makeup artist Pat McGrath was seen in the corner of the camera lens, as Hello Giggles points out, begging the question: what exactly are they working on together? Could it be another editorial shoot, like the one they did for Violet Grey, where Kardashian modeled McGrath’s then-new face paint Gold 001? Or could Kardashian be the star of McGrath’s new campaign? The artist does have two hotly anticipated items on deck: the relaunch of Skin Fetish 003 on and Lust 004, which come out, respectively, on March 3 and March 13 on her website. In her Snapchats, you can even see the pink sequin packaging of Lust 004 on a table covered in gold sequins, as well as two other releases from McGrath.
Or, could Kim Kardashian and Pat McGrath be working on a project for Kardashian’s app, as Hello Giggles speculates? It wouldn’t be outside the realm of possibility. Photo shoots for the app have earned a reputation of being much more top-tier than what you’d expect from a casual shoot for social media, like the now-iconic desert body paint shoot she did awhile back with photographer Kesler Tran, hair stylist Chris McMillan and makeup artist Mario Dedivanovic. Given her history with McGrath, the two are sure to achieve something just as artistic.
Whatever it is, there is thought and a lot of time behind it. Not too long ago, Kardashian teased another collaboration with McGrath when she posted a photo of the two along with hair stylist Jen Atkin with the hashtag #SecretProject.
Brb, going to go dream about a Kardashian-inspired new McGrath product—a highlighter perhaps?
For more on Pat McGrath:
- See All of Pat McGrath’s Glittery Makeup Looks at Maison Margiela
- Pat McGrath Used 6 Shadows to Create This Insane Smoky Eye
- 6 Model Muses That Have Inspired Makeup Artist Pat McGrath
When Kim Kardashian Feels the Most Beautiful: