UPDATE (November 20, 2017 6:01 p.m. EST) : Missed your chance to snag some of Kim Kardshian West’s fragrances? Well, the reality TV star announced that she’s got a restock of the three scents planned. “We were only planning to do a one time limited edition release but due to demand I’m happy to say we were able to quickly produce more product,” she tweeted. Thursday, November 23 (Thanksgiving) at 6PM PST, Kim’s range of fragrances will be back, so scoop yours up in time for the holidays!
Kim Kardashian West‘s family is growing.
In more ways than one, of course. The soon-to-be mom of three, social media superstar, reality TV royalty, etc. etc. welcomes three new babies to her KKW Beauty brood. On Wednesday, Kardashian West launches a trio of fragrances under her burgeoning label, which already offers cream stick and powder contour and highlight kits. Oh, and she’s also got concealers coming soon, so consider all eyes peeled for that one. She teased the scents on her Snapchat months ago, and now here they are, ready for the world to devour. I mean, it is Kim K we’re talking about after all. By the time you read this, those fragrances might even be sold out.
Wouldn’t be the first time. Her very first KKW launch sold out in less than three hours, though I’m pretty sure those waiting to smell what potions the 37-year-old has swirling around in those crystal-shaped bottles would prefer some more time to get their hands on these. The collection might be especially interesting to die-hard Kim K fans, as she’s taking it back to the early days — you know, before she became a total icon. “I went back to what I love the most, which is gardenia and white florals,” she told Allure. “It really does remind me of my first signature fragrance. That was always really special to me, and that was heavy in white florals.”
And this time around, we’ve got gardenia, three ways. The main scent is her Crystal Gardenia one, accompanied by Gardenia Citrus and Gardenia Oud versions. “I had been traveling to the Middle East a lot and I noticed they use this particular oud scent, which I really loved. I wanted to find it mixed with gardenia, and I couldn’t when I was out there.” So, duh, she took matters into her own hands and decided to make it herself. “I wanted to make a scent that was just for the Middle East. [One] that had oud in it, that really translated to what my friends [living there] would like.”
Kardashian West says she decided to bless us with all three at once because, well, she couldn’t decide which to put out first. Leave it to a businesswoman to turn indecision into a power move.
You’ll find each fragrance in 30ml ($35) and 75ml ($60) sizes, housed in bottles that look like chunks of crystal. Kardashian West told Entertainment Tonight she settled on the packaging after getting lots of healing crystals from friends following that traumatic Paris robbery last year. With this in mind, you can’t help but admire her resilience.
And even if you don’t personally buy into the power of the crystals, at the very least, you’re gonna love how it looks on your vanity. Read on for a chat with Kim on her latest, what her family thinks of her new scents, and how she says her brand is trying to approach the changing beauty market.
Allure: Did you think of the packaging first, or did you create the scents and then say, “This is how I think it should be look?”
Kim Kardashian West: The packaging came first on this one. It was all about the crystals and the healing crystals. That was just at a time in my life when it just seemed like everyone was bringing me over these crystals, and I was really excited to just learn about them. I’d go to these crystal warehouses downtown. I know being in L.A., a lot of people are really into crystals, but I thought there was such great meaning and powerful energy behind them, wanting to just be calm. Then I thought, okay, well I want a really calm scent, and I just started with gardenia. [I thought,] “What makes me the most happy?” And that was the white florals.
Do you test the scents out on your family?
Yeah, of course! I mean, I really couldn’t decide what I should launch with, so I remember going to Kylie’s house all the time, having her smell everything, and tell me what she thought. She really was great with this, but I have everyone [in my family] smell it. I definitely know what I like. I’ll know right away if I don’t like it, but if I can’t tell between two or three or one or two, I’ll ask people around me.
You know, it’s interesting that you mention that Kylie had such strong opinions on the scent. Low-key, I would think it would be Khloe, because her personality is just so opinionated, so that’s super interesting.
Yeah, Khloe I would say was like my second. I think that’s just because she was in Cleveland. I needed someone that was right there, and I was with Kylie a lot, so that’s probably why [I asked] her more. But yeah, usually I would agree with you that it would be Khloe.
Who is the best-smelling person you know?
I would say me. Myself.
No shame in that game!
Or, actually, my kids. I love how my kids smell, honestly. I just love waking them up in the morning and smelling them. I know that sounds so weird.
No, there’s something about little kids that they always smell good unless they roll around in something actually stinky. They just smell good for whatever reason.
They really do. Well, clean kids do,, not like on the playground kids.
Exactly. So, what are your favorite non-perfume-y smells?
My favorite food scent would be truffles, like a truffle pasta.
That is just everything to me.
It’s so good. It’s one of those smells that if you’re into it, you immediately start perking up and sniffing around for where it’s coming from.
So women, when they’re pregnant, they tend to get really sensitive to smells. When you were pregnant in the past, were there any smells that strongly affected you where you were just like, “I can’t even deal with this right now. I need to move?”
Yeah, actually one of my fragrances, because we were in the process [of creating it]. When it was launching, I was pregnant, and it was so hard for me because it was just way too strong, and then I just couldn’t smell it. I was so freaked out thinking, “I worked so hard on this, am I ever gonna enjoy this?” Then, it did go away and I was able to enjoy it six months later.
I can’t even imagine working on something that long and you’re just like, “Ick, I can’t even wear this without getting a headache now.”
There’s been a huge explosion over the past year, especially the past couple months, where a lot of beauty brands are now thinking more about inclusivity, their shade ranges, and how they can accommodate people of various skin tones. You’re at the head of a brand — what steps do you take when you’re developing products to ensure that all your fans can use them, and how do approach that challenge?
I think that finding the right colors is so, so difficult because there are so many different variations in skin tones. There’s been brands that sell so many different spectrums, but it might not be my skin tone, you know. I think what I love is that there’s so many more options today. I’ve literally stuck with the same foundation for 20 years, and then I just have been darkening with contour, and really that’s how I’ve been getting my warmth. There are so many options, so I would find something if I really spent the time to look and try, but I think it’s so important to have so many different shade ranges. I mean, with my contour, we’ve got four different colors, and then within each stick, there are two different shades of highlights, and then two different shades of contour, so it was like eight different shades together that you could mix to get the tones that you want.
But I think it’s just really important, you know, ’cause there are so many different people in the world that all want to try these products, and you just have to keep on expanding. Even now I’m working on concealers, and I need to get the formula perfect, but you know, color range is super important.
Get your hands on Kim Kardashian West’s latest for KKW Beauty right here starting at 10am PST.
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