Though the plus-size fashion industry has grown in recent years, very few brands, despite pushback by the community, have dared to represent the so-called “visibly fat” in their advertisements.
Lane Bryant, however, knows that actions speak louder than words. The plus-size womenswear brand recently unveiled a new advertisement (part of its #ThisBody campaign starring four athletes with different body types, to prove that women of all shapes and sizes are beautiful and worthy of recognition.
The advertisement, for Lane Bryant’s LIVI activewear line stars model Julie Hendersonchoreographer Jessie Diaz, triathlete Krista Henderson and yogi Jessamyn Stanley. Though all “plus,” the women in the ad all have beautifully unique bodies—some larger, some smaller. Yet, as the ad demonstrates, their needs are the same: As athletes, they all deserve quality workout gear, regardless of their size or body shape. After all, this is what inclusivity is all about, right?
More body-positive news you don’t want to miss:
- Lovesick Launches a Body Positive Campaign Starring Top Plus-Size Models
- Nike Is Finally Expanding Its Range of Plus-Size Activewear
- Tess Holliday on “Plus-Size” and Why Models Should Embrace the Term
The response on social media has, unsurprisingly, been fantastic, with body champions and activists alike commending the brand for listening to consumer feedback, and acting on it without reserve. The fashion industry is resistant to change, and when change does happen, it tends to move slowly. So props to Lane Bryant for deciding to live by its own set of rules.
You can see the gorgeous and empowering Lane Bryant #ThisBody campaign below, and head to Lane Bryant to shop the LIVI Activewear collection (available up to size 28) for yourself.
Now watch as model Candice Huffine shares all the details about her body-positive running program: