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Fruitcake-Themed Eye Shadow From Reddit

20th December 2019 Allure 0

Here’s an out-of-the-box holiday makeup idea for you: fruitcake-inspired eye shadow. Yes, as in the candied fruit and nut-filled Christmas cake Brits especially love to eat. And no, we’re not kidding. Colorful and festive with a whimsical feel, this fun food-themed eye shadow look couldn’t be more perfect for this time of year — and…

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Fenty Beauty Launching Snap Shadows Mix & Match Eyeshadow Palettes

17th December 2019 Allure 0

While Rihanna’s fans have spent the last few years begging for new music, I’ve been over here like, “More eye shadow, please and thank you.” After the limited-edition Galaxy Palette went bye-bye, we were left with only one eye shadow palette: Moroccan Spice. Sure, you can use the many shades of Killawatt Freestyle Highlighter as…

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Anastasia Beverly Hills Clear Brow Gel Keeps Curly Hairs in Line | Review

27th November 2019 Allure 0

I’ve spoken of my Pigpen brows before. It’s not that they’re particularly hard to groom (I got them microbladed, so they’re much easier to manage day-to-day), it’s just that they’re curly, so they kind of look like the wiggly piles of dust that typically follow the Pigpen character on Peanuts. Needless to say, a product…

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CoverGirl Launches New Exhibitionist Uncensored Mascara – Details

18th November 2019 Allure 0

Last year, CoverGirl came out with its Exhibitionist Mascara, and it turned into an instant hit. The best-selling drugstore mascara, which is all about giving lashes major volume, became a fast fan-favorite and was even dubbed one of the best mascaras of 2019 by Allure editors. Due to the product’s level of success, CoverGirl decided…

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Kiss Magnetic Eyeliner and Lashes Are Easy to Apply — Editor Reviews

4th November 2019 Allure 0

For many makeup wearers, from beginners to seasoned artists alike, there are two words that never fail to induce dread and anxiety: false eyelashes. Sure, they’re totally gorgeous, but they’re also notorious for being sticky, hard to apply, and uncomfortable for long-term wear. Even I, an avid makeup lover and beauty editor, try to grin…

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Mom and Baby Dressed Up as Glossier Boy Brow for Halloween — See Photos

30th October 2019 Allure 0

Halloween is still technically a couple days away, yet the world has already been exposed to countless on-point costumes throughout the week. Celebrities are really pulling it out this year: Demi Lovato made fans swoon with an elaborate Marie Antoinette get-up; Halsey pulled out a flawless Marilyn Manson; Ashley Graham went full glam with her…

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Beauty Vlogger Tati Westbrook Launching Makeup Line

25th October 2019 Allure 0

If you didn’t know, it’s quite apparent that the next successors of the beauty industry are (drumroll please) — Youtube stars. If you don’t know who I’m talking about, I’m referring to influencers of beauty communities all over the world. One being the iconic Tati Westbrook, who is known as glamlifeguru on YouTube and, if…

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Millie Bobby Brown Wears Holographic Eyeliner Made Out of CDs — See Photo

23rd October 2019 Allure 0

Leave it to Generation Z to make us regret throwing out that 50-pack of blank CDs. Makeup artist Kelsey Deenihan recently took to Instagram to show off an ingenious new makeup trick she used on Millie Bobby Brown: cutting up CDs to create perfectly arched, holographic floating eyeliner. Incidentally, the 15-year-old was born three years…

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11 Best Volumizing Mascaras for Thick, Dramatic Lashes

27th September 2019 Allure 0

You don’t need to have expert false lash application skills to achieve a thick, long, dramatic lash look. The right volumizing mascara will do just that — no glue required. It will ensure your lashes look anything but subtle. We asked professional makeup artists and Allure editors to share their must-have volumizing mascara picks. Plus,…

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Revlon Volumazing Mascara Might Be the Best Drugstore Formula Yet — Review

23rd September 2019 Allure 0

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. I’m going to be painfully honest with you: I have really freaking long eyelashes. Not that I’m complaining or anything — I wouldn’t have it any other way. I…

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Everything to Know About the New Anastasia Beverly Hills Norvina Vol. 2 Palette

22nd September 2019 Allure 0

It was just last month when Anastasia Beverly Hills dropped its hotly anticipated Norvina Vol. 1 eye shadow palette, which included a versatile array of brights and neutrals and instantly became a fan favorite (Allure’s editorial assistant is smitten). Now, it’s a month later, and the Norvina Pro Pigment Palette Vol. 2 is almost here.…

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Review: Too Faced’s Better Than Sex Eyeliner Is the Best Liquid Formula for a Reason

18th September 2019 Allure 0

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. “It took years, and hundreds of different versions, but when we got that hourglass-shaped brush and that one formula, I screamed, ‘Oh shit, it’s better than sex!'” Jerrod Blandino,…

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UZ Eye Opening Liquid Liner Wins in Color Range – Review & Swatches

18th September 2019 Allure 0

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links we may earn an affiliate commission. Since experimenting with colorful wing liner in high school, I’ve developed strict criteria the eyeliners in my makeup routine must meet. Honestly, when I first got my hands on…

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Exclusive: Lady Gaga’s Haus Laboratories & Face Lace Debut Winged Liner Stickers

17th September 2019 Allure 0

When Lady Gaga finally shared details of her highly anticipated beauty line Haus Laboratories last summer, you might have noticed that black liner was missing — a glaring omission from a woman who has made cat-eyes one of her signature looks. When Lady Gaga’s face isn’t veiled with glitter or bright shadows, black flicks typically…

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Hourglass Arch Brow Sculpting Pencil Review

16th September 2019 Allure 0

Hydrogenated soybean oil, hydrogenated coco-glycerides, hydrogenated vegetable oil, ozokerite, mica (ci 77019), ethylene/propylene copolymer, caprylic/ capric/myristic/stearic triglyceride, acrylates/stearyl acrylate/dimethicone methacrylate copolymer, synthetic wax, tocopheryl acetate, butylparaben, bht may contain (+/-): titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)

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L’Oréal Infallible Flash Cat Waterproof Eyeliner Has a Built-in Wing Stencil: Review

16th September 2019 Allure 0

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. I’ve always been pretty pleased with myself when it comes to winged liner. Despite not having the steadiest hand, I’ve managed to create clean, even flicks ever since they…

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RevitaBrow Advanced Eyebrow Conditioner Review

16th September 2019 Allure 0

TL;DR: An eyebrow conditioner that not only moisturizes and strengthens brow hairs but also helps arches appear fuller All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links we may earn an affiliate commission. My brows have always been more skinny-leg jeans than wide-leg pants.…

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The Best Neon Eye Shadow, Nail Polish & More — Shop Neon Makeup

11th September 2019 Allure 0

For lots of reasons — Fenty Beauty’s summer launches, the New York Fashion Week runways, our general need for some brightness in our lives, and the trend’s versatility — the neon makeup moment is still going strong. That last point is especially important. If you’re practically a makeup artist who spends your spare time scrolling through…

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‘Euphoria’ Makeup Instagram Filters Exist — See Photos

30th August 2019 Allure 0

By now, I really don’t even need to tell you what “Euphoria makeup” is. The hit HBO television series has sparked a worldwide trend, thanks to the many brightly colored and glitter-packed eye makeup looks its characters have worn over the course of its short but significant eight-episode debut season. The women of the show…

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Colourpop Releases Exes And Oh’s Collection — See Photos, Swatches

30th August 2019 Allure 0

Sometimes it seems that you can’t go three minutes without Colourpop Cosmetics announcing the launch of a new product or collection. In the past few months alone, the brand has introduced full collections themed around peaches, strawberries, oranges, watermelons, and honey — plus a collaboration with Halo Top, and a new sister brand, Sol Body.…

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Tortoiseshell Eye Makeup Is Trending on Instagram — See Photos

27th August 2019 Allure 0

The year 2019, if anything, has been the year we all learned that tortoiseshell patterns are not to be limited to glasses. Hand-painted tortoiseshell nail art starting popping up on various nail techs’ Instagram feeds earlier this year, and it rapidly sparked a trend that, frankly, doesn’t seem to be going anywhere, any time soon.…

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14 Best Lengthening Mascaras for Short Lashes in 2019 — Editor Reviews

15th August 2019 Allure 0

Look, we’d never dream of knocking eyelash extensions. The trendy beauty treatment is a favorite for its immediate results and I-woke-up-like-this effect, but it’s not without its drawbacks. For those of you looking for the same sky-high length that the temporary procedure provides — without having to fork over half a month’s rent — there…

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14 Best Lengthening Mascaras for Short Lashes of 2019 — Editor Reviews

15th August 2019 Allure 0

Look, we’d never dream of knocking eyelash extensions. The trendy beauty treatment is a favorite for its immediate results and I-woke-up-like-this effect, but it’s not without its drawbacks. For those of you looking for the same sky-high length that the temporary procedure provides — without having to fork over half a month’s rent — there…

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