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18 Best Eye Shadow Palettes for the Holidays — Editor Reviews

6th November 2019 Allure 0

Whether you’re drawn to huge arrays of bright colors or smaller sets of universally flattering multitaskers, at least one of the newest makeup palettes on the market is sure to suit someone on your holiday list — yourself included. Beauty brands like Anastastia Beverly Hills, and Pat McGrath Labs just dropped amazing kits offering more…

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Bella Thorne’s Halloween Makeup Draws Criticism for ‘Glamorizing Abuse’

4th November 2019 Allure 0

Trigger warning: This post contains language and images related to physical violence. Bella Thorne is a beauty chameleon. The actor is known for her wild and colorful hair and makeup looks, many of which she does herself. While she’s clearly talented, Thorne’s makeup look on October 30 sparked concern from fans and followers who worried…

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Kiss Magnetic Eyeliner and Lashes Are Easy to Apply — Editor Reviews

4th November 2019 Allure 0

For many makeup wearers, from beginners to seasoned artists alike, there are two words that never fail to induce dread and anxiety: false eyelashes. Sure, they’re totally gorgeous, but they’re also notorious for being sticky, hard to apply, and uncomfortable for long-term wear. Even I, an avid makeup lover and beauty editor, try to grin…

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Interview: Gucci Westman on Westman Atelier’s First Lip Product

4th November 2019 Allure 0

Recently, celebrity makeup artist Gucci Westman stunned a room full of beauty editors into silence. This was a crowd of people who spend all day surrounded by gorgeous makeup and innovative skin care. But the utter chicness of her eponymous makeup brand’s first-ever lip color, Westman Atelier Lip Suede, was enough to send a hush…

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Makeup Fans Are Loving Uoma Beauty’s New ‘Brow-Fro’ Collection

3rd November 2019 Allure 0

In its short history, Uoma Beauty has made an impressive mark in the beauty industry, gaining tens of thousands of Instagram followers and even more customers who’ve quickly come to love the brand’s foundation, lip colors, eye palettes, and more. However, fans of Uoma had to look elsewhere for brow products — until now. The…

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19 Cruelty-Free Brands You Need to Know

2nd November 2019 Allure 0

Attention all animal lovers: Your options for cruelty-free beauty brands have grown considerably in the past decade. In fact, finding products that don’t test on our furry friends has never been easier, with both indie and big-name brands like CoverGirl, Lush, Milk Makeup and more, all pledging the cruelty-free promise. It’s finally becoming the standard,…

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Lady Gaga Kept Halloween Going With ‘My Little Pony’ Makeup and Unicorn Hair

2nd November 2019 Allure 0

There have been some amazing celebrity Halloween costumes revealed over the last week: Demi Lovato was made up as a modern Marie Antoinette, Gigi Hadid totally nailed a glam version of The Mask, and the Kardashian-Jenners went as basically everything. But one celebrity was conspicuously missing from the lot. Lady Gaga, known for her love…

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“Friends” Eye Shadow Palette Launches at Hot Topic

1st November 2019 Allure 0

Thanks to the kindness and rock-solid memory of Jennifer Aniston, we’ve already discovered the lipstick Rachel Green wore on Friends. But how about her blending brush or her go-to eye shadow color? A new series of Friends-themed beauty products is available over at Hot Topic, from the savvy business minds who brought us the Clueless…

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Friends’ Eye Shadow Palette Launches at Hot Topic

1st November 2019 Allure 0

Thanks to the kindness and rock solid memory of Jennifer Aniston, we’ve already discovered the lipstick Rachel Green wore on Friends. But how about her blending brush or her go-to eye shadow color? A new series of Friends-themed beauty products is available over at Hot Topic, from the savvy business minds who brought us the…

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Best Makeup Bags and Travel Kits for Every Style and Budget: Shop Now

1st November 2019 Allure 0

Let’s be real: You can’t have a serious makeup collection without a makeup bag (or two). And if you’ve got a serious makeup collection, why would you stuff all of your beautiful, hard-earned eye shadow palettes and favorite brushes into just any old boring bag? Your prized possessions deserve to be cradled in something special.…

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The Best New Makeup Launching in November 2019

1st November 2019 Allure 0

With new makeup dropping at dizzying daily rates, we’ve decided to make sorting through the selection of the latest liners, lipsticks, and the like easier for you. Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month. Although we’re partial to our particular…

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Urban Decay Launches 2019 Holiday Gift Sets — Shop

27th October 2019 Allure 0

There are two things you can count on when Urban Decay announces its holiday collection: some of the brand’s iconic products will be wrapped up in ready-to-gift sets, and there will be a few new never-before-seen shades that will be on all makeup lovers’ wish list. This year is no exception, made apparent by Urban…

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Demi Lovato Shares Marie Antoinette Halloween Costume on Instagram — Photos

26th October 2019 Allure 0

It’s the weekend before Halloween, so you know what that means: It’s basically Halloween. Or as Demi Lovato put it on Instagram, “Halloween Round 1.” The singer shared what will apparently be the first of several Halloween costumes she’ll be wearing to celebrate the holiday, but it’s hard to imagine outdoing the stunning look she…

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Khloé Kardashian Shows Off ‘Fairy Dust’ Manicure

26th October 2019 Allure 0

If there’s one thing the Kardashians really love it’s money Halloween. The famous family repeatedly go all out for the spooky holiday, often donning several Internet-breaking costumes throughout the entire month of October (when you’re that famous, why not?). Just last year, the reality stars went viral for staging their own Victoria’s Secret Fashion Show…

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Beauty Vlogger Tati Westbrook Launching Makeup Line

25th October 2019 Allure 0

If you didn’t know, it’s quite apparent that the next successors of the beauty industry are (drumroll please) — Youtube stars. If you don’t know who I’m talking about, I’m referring to influencers of beauty communities all over the world. One being the iconic Tati Westbrook, who is known as glamlifeguru on YouTube and, if…

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Millie Bobby Brown Wears Holographic Eyeliner Made Out of CDs — See Photo

23rd October 2019 Allure 0

Leave it to Generation Z to make us regret throwing out that 50-pack of blank CDs. Makeup artist Kelsey Deenihan recently took to Instagram to show off an ingenious new makeup trick she used on Millie Bobby Brown: cutting up CDs to create perfectly arched, holographic floating eyeliner. Incidentally, the 15-year-old was born three years…

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CVS Beauty Department Will Expand to 50 More Locations

23rd October 2019 Allure 0

Prepare to move into your local CVS. The pharmacy has long been a convenient one-stop-shop for all our (and celebrities’) favorite beauty steals, but soon your go-to drugstore will house all your must-have beauty services at the affordable prices it’s known for. CVS announced that its beauty department, dubbed BeautyIRL, will be expanding with around…

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Mario Dedivanovic Reveals New KKW Beauty Collaboration

23rd October 2019 Allure 0

It may be Kim Kardashian West’s birthday week, but it looks like it’s her fans who are in for a birthday treat. On Tuesday, Kardashian’s longtime makeup artist Mario Dedivanovic celebrated his friend’s birthday — Kardashian turned 39 on Monday, October 21 — by posting a video to Instagram of him pranking the reality star with…

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Fenty Beauty to Replace Woman’s Killawatt Highlighter After Daughter Destroys It

23rd October 2019 Allure 0

When it comes to beauty catastrophes, shattered makeup is easily at the top of the list. There’s simply nothing like seeing a precious eye shadow or highlighter palette busted to smithereens before your eyes — especially after you spent your hard-earned money on it. Just ask Pearl Boshomane Tsotetsi, a journalist based in South Africa…

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Fenty Beauty to Replace Woman’s Killawatt Highlighter After Daughter Destroys

23rd October 2019 Allure 0

When it comes to beauty catastrophes, shattered makeup is easily at the top of the list. There’s simply nothing like seeing a precious eye shadow or highlighter palette busted to smithereens before your eyes — especially after you spent your hard-earned money on it. Just ask Pearl Boshomane Tsotetsi, a journalist based in South Africa…

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QVC Debuts Urban Decay Naked Eye Shadow Palette Core Collection

21st October 2019 Allure 0

It’s not even Thanksgiving, and we’ve already found the ultimate beauty holiday gift courtesy of QVC and Urban Decay. Together, the brands dreamed up the Urban Decay Naked Eye Shadow Palette Core Collection, a five-product kit featuring Urban Decay’s most popular products. The core collection includes: Glide-On Eye Pencil, Perversion Mascara, Eye Shadow Primer Potion,…

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Huda Beauty’s Mercury Retrograde Palette Launches Before Astrological Event

21st October 2019 Allure 0

As Huda Kattan developed her latest eye shadow palette, she faced difficulty after difficulty, custom-making the formulas of every single shade to ensure maximum pigmentation, creaminess, and staying power. Some colors were more finicky than others, running too dry or dull. Ingredients arranged and mixed together in new ways over and over again until Kattan…

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‘Euphoria’ Head Makeup Artist Shares Her Glitter Tips

18th October 2019 Allure 0

The finale for the debut season of Euphoria aired two months ago, but its influence on makeup is still fresh. More and more people are starting to experiment with glitter and bold eye shadow with motivation from the HBO show’s daring characters. Euphoria’s head makeup artist Donielle Davy often shares insight behind Rue, Jules, Kat,…

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Victoria Beckham Launches Lip Liners in 6 Nude Shades

18th October 2019 Allure 0

If you haven’t heard, Victoria Beckham is currently blowing up the beauty world with her eponymous new makeup line, which includes a stunning selection of clean, luxury staples like eyeliner, eye shadow, and now, arguably most exciting of all: lip products. Called Your Perfect Pout, the beauty mogul’s second makeup collection consists of six neutral-toned…

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Mario Dedivanovic Is Selling a Masterclass Ticket for $400,000 This Holiday Season

17th October 2019 Allure 0

Mario Dedivanovic isn’t just Kim Kardashian’s makeup artist and collaborator behind KKW x Mario beauty products. He’s also a teacher, and his classroom is the Masterclass, which is a series of sessions that brings together a lecture hall’s worth of makeup artists and fans to learn from Dedivanovic himself. He’s toured the Masterclass around the…

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